Waiting for your clients? Don’t.

December 16, 2007

Ever had a client take a whole lot longer to “get started” than you were led to believe?

Me too.

In fact, right now I’m waiting on 2 of them. For projects I know are coming. It’s just a matter of when. Two projects that represent about $13,000 in potential business I would like to get moving on.

But what I would like isn’t really the point. And in the eyes of my clients, they probably don’t really care.

My role is to help their business. To help them make money. Their role is not to help me any more than they must for me to help their business.

It’s really quite simple. And in their shoes, I’d probably have the same goal. Actually, I know I would.

So what do you do in a situation like this?

You move on. You create more opportunities. You create more prospects. After all, they’re not clients until the money is in the bank.

Here’s what I always try to remember…

In the end, clients are looking out for themselves and that’s it. If they weren’t, then there would be something wrong. Because they’d be unlike every other human being on the planet.

It’s every man for himself. It sounds harsh, but it’s just simple reality.

Posted by Jason | Filed Under Blog